The methods and strategies for doing business in a winning way and creating successful startups are many and there is no rule to identify the formula for success. Planning the strategies in order to avoid business risk is the best starting point.
Tips For Creating Your Successful Startup
We can recommend to those who are thinking of opening their innovative startup is to consider these two aspects:
- Take advantage of the experience of others but do not try to replicate the success of others, because this is given by a combination of factors and it is not certain that you have them all;
- Don’t look for shortcuts, study, experiment and be patient.
It is certainly possible to identify common lines between the startups that have been successful and to determine which are the factors that have the greatest impact on the market. Before starting, it could be useful and smart to analyze the factors that most of all have had an interesting impact on the success of existing startups, if only to have an eye on those elements that otherwise you would not have even considered.
The answer to the question “what are these success factors and how can they be useful for my startup?” Bill Gross, founder of numerous startups and of Idealab, one of the most important technological incubators in existence, provides it to us. Analyzing and comparing the data of hundreds of startups, Gross identified 5 factors whose impact is fundamental in the growth of a startup.
Timing has a strong impact on the success or failure of startups, so keep in mind that the idea is fundamental, but even more so are the strategy employed and the timing with which your startup will enter the market.
Team and Execution
You need people who live up to your idea, so surround yourself with the right team to achieve the success you deserve.
People care less about ideas than about the solutions you offer them to make their life easier.
Contrary to what one might think, the business model is never something definitive but can change even 2/3 times a year.
Investments in favor of the startup are not necessary to start the business, it is possible to start with self-financing and focus on external investments only when the product has proven to work.
How To Create a Successful Startup
Given and established that creativity and business innovation are the essential prerogatives to enter the modern 4.0 market, careful planning of the business idea is not optional. A winning leader plans a detailed business strategy supported by an effective marketing plan. Let’s see together some essential tips to create a successful startup.
- Identify an original business idea. To do business it is necessary to recognize a need of your target audience and try to satisfy it. Thanks to brainstorming it will be possible to plan new products, optimize those already on the market and evaluate even the most interesting and promising proposals;
- Do market research. It is necessary to examine the competition, identify the target and the partners before starting a successful startup. All this is useful to understand which marketing strategy to adopt and which business ideas to promote to best meet the needs of your target audience;
- Make a detailed business plan. Your project must be as specific and detailed as possible and must summarize all company information and business data in a concise way, in order to convince investors and lenders of the uniqueness of your business idea;
- Look at the real needs of the public. Do not set limits, consider the needs of your potential customers, since an idea that does not respond to market needs never gets positive results. Rather, modify your projects and recognize new market needs to optimize your proposals;
- Create a close-knit and collaborative team. Qualified and efficient collaborators lead to the success of your startup and help achieve your mission. Communication and cooperation qualify the work of your team, together with team building activities to optimize business performance;
- Get financing for your business. Financing is the most complicated part of starting a new business. Self-financing, startup incubators or crowdfunding platforms are all ways to obtain the necessary funds to carry on the business;
- Build trust with investors. If you can’t do everything on your own, you can always ask for financial resources by presenting a detailed business plan that highlights the innovative aspects of your idea. To build a relationship of trust with your investors it is always better not to go straight to the point from the first meeting;
- Get feedback. Confronting your own reference market with which to share your business idea serves to receive opinions from potential customers and optimize the services / products offered. Furthermore, it is also useful to pay attention to market demands and promote the image of one’s corporate brand;
- Define your sales strategies. Success is defined by the sales of your products and services. Plan sales-oriented marketing strategies while you are starting the startup. Planning is a necessary starting point to be structured and reach the set goals;
- Optimize your business. Your business needs to be improved as you create it. Identify the margins for progress of your business proposal and build a relationship of trust with your audience in order to optimize their products and services offered and increase company profits.
The Advantages of Innovative Startups
Let’s see together the advantages that all innovative startups can enjoy:
- Hiring qualified personnel through work for equity, or by remunerating the work of collaborators with the assignment of shares or equity financial instruments. Normally, it is not subject to tax or social security contributions. Contribution exemptions for the hiring of permanent or fixed-term employees;
- Investment incentives (30% deduction from the tax and 30% deduction from the tax base);
- Support for internationalization and support in accessing promotional and assistance services;
- Over-indebtedness crisis resolution procedures for faster and less burdensome crisis management;
- VAT concessions with flat-rate regime.