Many people are starting their own Influencer marketing platform; they’re dedicated to connecting established brands with the right influencers to promote their company. This is a perfect opportunity for the brand to expand their online presence, while also getting in touch with a new set of customers. The following article will give you 5 steps to get started with your own brand, following the models already used by Irish Blogger.
Your First Steps As A New Blogger Outreach Agency
An important first step for your blogger outreach agency, as in any organisation is to become an approved author for the agency’s clients. Approval for the agency will signify that the agency has a certain code of conduct for its bloggers, which sets out the rules and regulations for using the brand and providing reports to the client. In addition to becoming an approved author, the blogger must also follow a set of editorial guidelines and use appropriate social media outlets. These guidelines and rules are designed to help ensure a quality experience for the customer and to prevent the agency from being shut down by Twitter or other social media outlets for failing to comply with their terms and conditions.
Broaden Your Reading
The second thing you need to do is to start following the leading blogs in your industry. Try to identify which blogs are attracting the most attention from potential clients, follow these accounts and engage with them. We recommend you send out a few posts every week, even if the content is only one page long – it can be a great way to build up a large readership, which in turn will encourage other influencers to follow. Also remember to add a few links to your agency’s website or product pages on your blog.
A third important step is to join several relevant social media accounts. These accounts should be ones that you are actively using for marketing purposes and should be relevant to the nature of your business. For instance, you can start following the accounts of some of the most popular bloggers in your industry and connect with them. This will allow you to share insightful information about your work while building up your social media followers.
Business & Marketing
If you have been established in the online marketing world for a few years, you are probably quite well known to most people and can therefore assume that you will receive a certain level of outreach. However, this may not be the case in the early days of your business or if you were relatively new online. As such, you will need to expand your reach as you become more established in your field. One way in which you can achieve this is by hiring a blogger agency. An agency will allow you to benefit from the expertise and experience of seasoned professionals who can assist you with everything from design to search engine optimization, helping you to create quality content, build a following and engage with your existing readers.
Free Up Your Time
Finally, the biggest advantage of hiring a blogger agency is that it allows you to focus on the other elements of your website rather than having to concentrate on the content creation aspect. Content creation may be the cornerstone of your entire website and is where you will build relationships with your readers, drive traffic and achieve success. However, this is one area where you should leave to the experts. By engaging with your audience through blogs, you will increase your readership, attract more advertisers and have a direct impact on your revenue streams.